There’s really nothing more important when it comes to marketing than a logo. That logo will appear on everything you put out there for public consumption; print, web sites, social media, web ads etc. the artwork may change and adapt from year to year but the logo must persevere for years if you want to build a brand. I recently discussed logo design with a client and it inspired me to do an article about what I feel a logo should do and my philosophy on logo design. He basically asked me why most logos I do are simpler affairs? There are designers out there that do these very big and intricate logos that have lots of details in them. Some are big blooms of creatures, figures, monsters etc. Others have all elements in them such as lighting, weapons, body parts, etc. Those are great! They’re pieces of artwork all on...

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