Just wrapped up editing on the official memory lane trailer for Los Angeles Haunted Hayride. I shot all the video in this video and can tell you that hayrides are very tricky to shoot compared to haunts. It was a big learning experience. Check it out!
A while back I made a video for Rob Zombie’s Great American Nightmare and it finally dropped to the public yesterday. Today its everywhere and its kind of overwhelming! Its on Rob Zombie’s website among many others and as of this post its at nearly 14,000 views in less than 24 hours. Seeing something I worked on getting this type of publicity is pretty trippy. For something that is mostly pieced together with clips from Rob’s movies and stuff I’ve shot myself its came out well! I’m flying out next month to shoot the actual haunt so there will be more photos and videos of this event coming by October 13th! So stay tuned for that in the coming weeks!
The Pennhurst Asylum trailer was shot last October one Saturday afternoon before the haunt opened. We basically ran in, told them to get some actors ready and came up with a short commercial right there on the spot. We also were able to go through the haunt with the Canon 5D Mark III and get some great low light video of the attraction in action! Check it out below and let us know what you think of it!
We just premiered this video at Transworld in St. Louis and now we’re pleased to finally show it off to everyone! Our 2013 Show Reel features our best video from the last year. It it you’ll find clips from Pennhurst, LA Hayride, The Bates Motel, Killer’s Haunted House along with clips from our short film work.
My favorite part though has to be the Opening piece we shot last November out at the Haunted Trail of Horror in Kenton Ohio. Big thanks to all the participants from the Haunted trail and especially our dead female victim, Wendy Howard, who is trooper for putting up with all the cold disgusting places we’ve made her lay and crawl in over the last few years! The opening shots were of course inspired by the show that set me on my current path way back in 1996, the underated and horrifying, Millennium (1996-1999).
So without further ado here’s our 2013 Show Reel
So there seems to be a growing trend in the Haunted House industry to do silly funny videos in hopes of becoming the next “Gangnam Style” or “Harlem Shake” viral sensation. I’ve done videos before in hopes of them becoming viral and I’ve pretty much given up on it. I’ve actually listened to so called “web professionals” offer advice on doing viral style videos to let more people know about your business. In the past I’ve done videos with the intention of creating something funny that might go viral. I can tell you now this is exactly the wrong approach for any video project!
First the most OBVIOUS reason: The chances of your video going viral are astronomical. There’s very little you can personally do to facilitate a video going viral. It all depends on chance. I hear professionals say that all it takes is one person spreading it to some friends to get the ball rolling but that’s a lie. It takes thousands of people finding something funny or interesting enough about YOUR video to take the time to tweet it, facebook it, or email it to a their friends. The chances of that are microscopic so why should you base your entire production on creating something that in all likelihood will languish in Youtube obscurity? Why waste all that creative effort on something that you think might be funny or clever enough to go viral?
The Most important reason however, is your brand. Let’s say you own a haunted house that’s known for being Terrifying. People make the trek from miles away just to see a truly scary haunted attraction. But then you have some actor or web professional convince you that you need to have a viral video. So you get all your scariest actors in make up and have them dancing around and singing. Boom! There goes the scary from all your featured monsters!
This really really bothers me and I’m seeing so many haunted attractions doing it lately. STOP! Why are you diminishing your brand? The whole point of going to a haunted house is to get scared and have fun. Its not to watch actors in masks frolicking around to the latest pop music sensation! You’re doing it wrong and missing the point. I don’t care how slick and professional your video looks your not selling soda pop your selling fear! So make something that compliments what you do! Make something that’s scary!
Here’s the key: Go into a video project with the intention of making something creative and representative of your attraction. If you think it should be funny because your haunted house is funny then go for it. But if you are doing a serious event that’s seriously scary then make a video that represents that. Don’t ruin your scary characters by having them acting like clowns. There’s nothing wrong with having some comedy in your attraction but that’s not going to be the biggest selling point. People go see horror movies because they want to be scared. You don’t see horror movie trailers promoting the funny bits and one liners that might be in the movie.
Bottom line: Make videos that sell your haunt. Not videos that promote a fad or humor in hopes of internet gold.